QDesign
Chosen Exclusively for Madonna "Music"
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1 Warner Bros. album streaming in high quality QDesign Music format
October 2, 2000 - Vancouver, BC -- QDesign Corporation,
a leading provider of digital audio compression solutions for the Internet
delivery, broadcast and new media markets, is pleased to announce that
its QDesign Music Codec has been chosen as the streaming audio solution
to promote Madonna's latest album.
Via the site www.madonnamusic.com,
the Warner Bros. Records label (a division of the Warner Music Group)
is offering Madonna fans free online access to her new album, entitled
"Music." All tracks from the album are being streamed exclusively using
the Apple QuickTime format featuring the QDesign Music Codec (coder/decoder).
The QDesign Music Codec was designed to provide superior audio reproduction
at lower bit rates for Internet delivery and has since been adopted for
a wide variety of applications, including downloadable as well as streaming
media. Award-winning Firstborn Multimedia of New York developed the new
web site to showcase the latest Madonna album.
"Firstborn aims for quality when making recommendations for our clients,"
states Mark Ferdman, Co-Founder of Firstborn Multimedia, "and this requires
we use the most engaging multimedia in our web development. Thus the Apple
QuickTime platform and QDesign technology was the natural choice as we
are able to deliver the highest quality audio to the end user."
"We're extremely pleased that the QDesign Music Codec has been chosen
to promote the new Madonna album by Firstborn Multimedia," said Richard
J. Beaton, President of QDesign Corporation. "Having a major new release
by a superstar artist encoded using our Codec is a clear validation of
the technology. On the Internet as anywhere else, an artist of that stature
and a release of that magnitude call for superior quality reproduction.
Our next generation of technologies continues that tradition of excellence."
Also among the many features of the site is a QuickTime video of the first
single and title song, "Music," plus interactive elements such as song
lyrics and a user-remixable version of the song.
About Firstborn Multimedia
Firstborn is a digital design company. Located in Manhattan, Firstborn
has collaborated on digital design projects with Calvin Klein, L'Oreal,
Ralph Lauren, Estee Lauder, Lancome, Redken, Universal Motown, and most
recently Madonna. For more information, contact Mark Ferdman at 212-581-1100
ext. 229 or visit: www.firstbornmultimedia.com.
About QDesign
From the release of the world's first real-time MPEG audio compression
software in 1996 to the introduction of its own MP3, QDesign Music and
QDX technologies, QDesign has established itself as the leading provider
of the most advanced audio compression solutions in the broadcast, new
media and Internet delivery markets. Since the inclusion of the QDesign
Music Codec in Apple QuickTime as the audio compression solution for Internet
streaming, multimedia authoring and digital music, QDesign has received
numerous industry accolades for delivering the best web audio technology.
Last fall, the company introduced digital music to the masses with "MVP",
the first software application for creating and managing the most complete
range of music and video formats on both Mac OS and Windows platforms.
Today, QDesign's audio technologies appear in hardware processors, digital
audio production, automation and distribution systems as well as consumer
multimedia software.
QDesign is a founding member of the Secure Digital Music Initiative (SDMI),
the forum whose goal is to develop a voluntary, open framework for playing,
storing, and distributing digital music in a protected form. The specification
developed by SDMI will answer consumer demand for convenient accessibility
to quality digital music, provide copyright protection for artists' work,
and enable technology and music companies to build successful businesses.
For more information on QDesign and its products, please visit: www.qdesign.com.
Contact:
QDesign Corporation
media@qdesign.com
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